A brand is a name, term, design or other feature that distinguishes one seller's product from those or others. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Samsung which belongs to Samsung Electronic Co Ltd.
Effective branding can result in higher sales not only one product, but of other products that associated with that brand. Brand is the personality that identifies a product, service, or company (name, sign, term, symbol, or design, or combination, of them) and how it relatesto key constituencies: customers, staffs, partners, investors etc.
Consumers may look on branding as an aspect of products or services, as it often serves to denote a certain attractive quality or characteristic. From the perspective of brand owners, branded product or services can command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic, store-branded product), people may often select the more expensive branded product on the basis of the perceived quality of the brand or on the basis of the reputation of the brand owner.
(Source: Wikipedia.org)
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