The Definition of Brand

A brand is a name, term, design or other feature that distinguishes one seller's product from those or others. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Samsung which belongs to Samsung Electronic Co Ltd.

Effective branding can result in higher sales not only one product, but of other products that associated with that brand. Brand is the personality that identifies a product, service, or company (name, sign, term, symbol, or design, or combination, of them) and how it relatesto key constituencies: customers, staffs, partners, investors etc.

Consumers may look on branding as an aspect of products or services, as it often serves to denote a certain attractive quality or characteristic. From the perspective of brand owners, branded product or services can command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic, store-branded product), people may often select the more expensive branded product on the basis of the perceived quality of the brand or on the basis of the reputation of the brand owner.

(Source: Wikipedia.org)

The Definition of Management

The definition of management can be separated as three meanings, they are:
1) Management as a process, it means management is a process to planning, organizing, actuating, leading, executing and controlling a group, teamwork or organization to reach their objection.
2) Management as a group of people who manage some activity or organization.
3) Management as an art and a knowledge.

Hello World!

Hello world!

Today is first post I have presented for you. This blog will be spesificated for management topics. In this blog we will discuss many case or theory about management.

First, I told you that I am Azhar Ilyas the author of blog. I am Indonesian. I live in Banda Aceh. I have graduated at Management Major at Economy Faculty of Syiah Kuala University.

Management is my major, and I always interested to many discuss about human development, marketing and accountancy. I also like to discuss about enterpreneurship which I still learn to be an enterpreneur now. I manage a family own business and I think I must learn and learn, never stopping my learning process to be a successful enterpreneur or manager.

That's all. See you in next article.

^__^


Banda Aceh, 31 May 2014